The impact of COVID-19 on our fitness industry

How are you doing?

EasyActive8In these uncertain times, the COVID-19 health crisis is presenting challenges that are unprecedented in our lifetimes.

Four weeks in and we would love to hear how you’ve adapted to the lockdown. Have you digitalized your workouts by live streaming sessions to members, renting out your equipment or maybe taking the time to reflect on refreshing your offering to members?

With more people across the UK now prioritising being active than before, according to Sport England, on-demand and live workouts have become more popular with regular fitness consumers as well as opening up new audiences who have mobility issues or even parents that don’t have access to childcare and are unable to visit a bricks and mortar class.

What does this mean for the fitness industry?

Without knowing when lockdown will end or the impact of weeks indoors on the mindsets of consumers, there are many ponderings on what will change and stay the same. Your customers might enjoy the convenience of working out from home more than visiting your gym or they might be used to accessing enough free content online to build a new fitness routine. Not forgetting the potential stigma of attending a class or using equipment after of weeks of thinking it’s unsafe. When restrictions are lifted, there might not be the immediate influx of clients you’re perhaps expecting, so how will you entice your members back?

Stay Safe, Stay Competitive

What is Bungee Fitness? Astro Durance, bungee workout, bungeefit, group workout, exercise classAES Bungee Systems can give you a competitive edge and after having to engage with customers outside of your gym these last few weeks, giving them something extra special to encourage them back is more important now than ever. With bungee fitness, class sizes are limited, so members can be assured of social distancing procedures and the kit is totally washable, from being able to machine wash the harness and outer bungee sleeves to wiping down any other parts with anti-bac wipes.

Ticks other boxes too…

  • It’s fun! Millennials will still want innovative group workouts.
  • Great for getting everyone active including children, seniors and those with mobility issues.
  • Premium equipment (97% made in the US) supplied with everything you need, so no need to source extra parts from elsewhere.

Get ready for post-lockdown

So how can we help? If you’re interested in getting your members back in the gym with bungee fitness, our offer of a FREE engineer visit still stands! Resident engineer, Carl Slater, can meet with you virtually to view your studio and work out requirements to give you a price for equipment, installation and training.

Installation and training: Although installation cannot be carried out virtually, we can observe social distancing measures to install your bungee fitness units even when the lockdown restrictions are lifted. Training can be virtual too if required.

Finance options available: We understand your challenges in this situation and want to help you to invest to keep your business going long-term, so talk to us for a no obligation chat about our finance options. Call 01328 560250 or click here to email us.

More importantly, Stay Safe and Stay Healthy.